The State of the Dental Industry: Life After 2020

Posted By

Kevin Rach

On

February 10, 2021


2020 was the most difficult year for dentistry in modern history and over the last 10 months, you’ve heard it all. Everyone in the industry, from thought leaders and marketers to colleagues and friends, wants to tell you the X things you should do to weather the storm of 2020. You’re probably (rightly) sick of it. So that’s not what we’re going to do here. Instead, we’re giving you the raw, unadulterated numbers so you can see the full story for yourself.

Our work with over 10,000 practices across the country has given us unprecedented access to data about what’s happening in dentistry. This is the complete picture - a detailed breakdown of just how drastically different 2020 was from 2019. With it, we’ll help to show you a way forward into 2021 that’s driven by data, not rhetoric. 

Click here to download this free report, which includes:

  • 2 years of data from more than 10,000 practices
  • How 2020 affected 11 key performance indicators (KPIs) 
  • 5 data-driven takeaways to help you plan for 2021
  • 4 things the top 10% of practices did that helped them succeed even in 2020
  • And 1 surprising silver lining that came out of dentistry’s most fateful year 

After a safe and effective vaccine is released, Data will become the most valuable resource in successful practice management. That may be a bold claim, but it’s already proving to be true. To get the full story, download your free report here. In the meantime, here’s a sneak peek of some of the content you’ll see - a story of how data helped to stop a potential production catastrophe last fall.


When practices were forced to close in March, practices everywhere sprang into action, trying to ensure their practices would be full once doors opened again. But as lockdown dragged on, and as focus began to shift toward prioritizing high-production cases, hygiene appointments began to fall through the cracks.

In most practices, hygiene appointments are the foundation of success. They’re what leads to bigger, more production intensive care getting scheduled. And just as thousands of practice were starting to get back on their feet, the rug was about to be pulled from under them. 

Our data painted a clear picture. In a normal year (e.g. 2019), the average hygiene schedule is about 80% full. In fall of 2020, Q4 hygiene schedules were almost 80% empty



Armed with this data, practices were able to adjust their efforts before the looming dip became insurmountable. Without data, that wouldn’t have been possible. 

So please, download this free report. It has all the data you need to set the right course for 2020 here and now, so that 2021 can be a year of recovery and prosperity. 

And if you read this, see the same value we do, and decide you want instant access to this level of insight 24/7, just give us a call. We’ll show you what data can do for your practice. 

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